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Marketing strategy & audits

If your marketing feels busy but not intentional, this is where we start. I review what’s working (and what isn’t), untangle the noise, and turn it into a clear, practical strategy you can actually use. The goal is fewer scattered tasks and more structure, direction, and momentum.

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If your marketing feels busy but not intentional, this is where we start.

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What this means:

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This service is about stepping back to look at the bigger picture. I’ll review what’s working, what’s not, and where the gaps are. Then I'll build a clear, actionable strategy that aligns with whatever your goals are. Less about adding more to your plate; more about making the work you're already doing go further.

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Who might need this:

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You might be a founder doing it all yourself, a growing team without a dedicated strategist, or an agency needing a fresh outside perspective. If your marketing feels reactive, disconnected, or hard to measure - this is probably a good place to begin.

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How it works in practice:

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This will be different for everyone. This can be a one-off audit and roadmap, or a short-term project where I work alongside your team to get things in place. Depending on your needs, it might include audience and channel reviews, brand positioning, content planning, and recommendations on where to focus your time and budget.

Testimonials

What my clients say

Don't just take my word for it:

“It’s great when you find lovely people to work with, that have the same professional work ethic and love what they do. It really shows in their work. Thank you for all your hard work over the past 5 months. Can’t wait to continue working with you Chloe!”

Claire M

Three Storey Design

“Having Chloe on board helped us maintain pace without compromising on quality. Her breadth of experience meant she could take work from brief to delivery across content, web, email, and campaigns, keeping things moving without constant back-and-forth - which is exactly what you want from fractional support.”

Maura May

Membership Bespoke

“Working with Chloe made the whole process of building my first website feel much less daunting. I had no technical experience at all, but everything was explained clearly and set up in a way that I can genuinely manage myself. The site feels like a real home for Lillybuds now, and the systems we put in place for digital and printed patterns have made such a difference to my day-to-day work.”

Liz M

Lillybuds

“Great to deal with and very happy with the results!"

Director

The Accounts Centre

Case studies

A few highlights

Here's a few examples of recent projects I've been a part of - from brand launches to ongoing marketing support.

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Building a first website that’s simple and sustainable for Lillybuds Knitwear

How I helped Lillybuds, a Welsh knitwear brand, move from Folksy to a simple, sustainable Shopify website selling digital and physical patterns.
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Fractional marketing support for Membership Bespoke

Fractional marketing support helped recruiters Membership Bespoke build a more consistent marketing engine, strengthen their niche positioning, and supported their expansion into the US market.
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Content strategy & marketing for Osavus

Here’s how I helped early-stage AI hiring startup Osavus build brand visibility and credibility ahead of launch through strategic content and social media.
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Lets work together

If you think we’d be a good fit, or you’re not quite sure what you need but know you need some help - get in touch!

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