Marketing strategy & audits

Clarity and direction for marketing that’s grown organically or stalled.

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What this means:

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Strategy and audit work is about stepping back and getting clear on what’s working, what isn’t, and where effort should be focused next.

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I work with recruitment agencies and HR / HR tech providers to review existing marketing activity, messaging, channels and performance. From there, I help define a clear, realistic strategy that supports your commercial goals and the realities of long, relationship-led sales cycles.

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Don't worry, this isn’t about creating a 50-page deck that never gets used. The goal is to give you direction you can actually act on.

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Who might need this:

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Strategy and audit support is a good fit if:

• Your marketing has grown organically and may now lack a clear direction
• You’re investing time or budget, but aren’t seeing the right outcomes
• You want to improve lead quality and positioning, not just activity levels
• You’re planning a change - such as growth, repositioning, or a new offering

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This is often the right starting point if things feel busy, but unfocused.

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How it works in practice:

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We start with a review of your current marketing setup - including messaging, channels, content, website and any available performance data.

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From there, I pull together clear recommendations and priorities, focused on what will make the biggest difference. This might be delivered as a written summary, a working plan, or a walk-through session with your team.

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Some clients use this as a one-off piece of work; others use it as a foundation for project-based or fractional support.