
This is a short, practical guide for recruitment agencies focused on attracting more, better-fit clients.
It only takes about 10 minutes to read and walks through the areas that most often hold agencies back - including positioning, lead quality, credibility and follow-up. Along the way, it includes real examples, relevant stats, and simple practical ideas you can actually use, without needing new tools or a big rework.
It’s based on the patterns I see most often when working with recruitment agencies, and is designed to help you sense-check what’s working, what isn’t, and where your effort will have the biggest impact.
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